KeyPels

Web Development

Web Development That Earns Its Place

We design and build websites and web applications that load fast, rank well, and turn visitors into customers — engineered to keep performing long after launch.

  • Next.js & React
  • Headless CMS
  • Core Web Vitals
  • API-first
Steela storefront
  • 0Lighthouse performance target
  • 0Custom-built front ends
  • 0Typical time to first release
Artisan Electrics site

From idea to launch

A Website Is A Product, Not A Brochure

Every build starts with the same questions: who is this for, what should it make them do, and how will we know it worked. From there we shape information architecture, interface design, engineering and analytics as one piece of work rather than a relay race between vendors.

You get a single team through planning, UI/UX, development, testing, deployment and ongoing improvement — so nobody is guessing what was agreed three months ago, and nothing gets dropped between hand-offs.

  • Performance as a requirement

    Budgets for weight, render time and Core Web Vitals are set before design begins, not measured after launch.

  • Built to be found

    Semantic markup, clean URL structure, structured data and server-rendered content on every route that matters.

  • Content your team can edit

    Editors get a proper CMS with real components — no rebuilding pages in a rich-text box.

  • Secure and observable

    Hardened headers, dependency policy, error tracking and uptime alerting configured on day one.

What we build

Our Web Development Services

Four delivery lanes covering everything from a launch-ready marketing site to a platform your business runs on.

Business Website Development

Marketing sites built to convert: sharp messaging, considered motion and a page-speed profile that keeps paid traffic cheap. Editors get reusable blocks so new campaigns ship without a developer.

  • Design system & component library
  • Headless CMS with editable blocks
  • Analytics, events and conversion tracking
  • On-page SEO and schema markup
Discuss this
MCG Quantity Surveyors business site

What you can hold us to

Standards We Build Against

Not marketing numbers — the engineering targets written into every web engagement we take on.

  • 0

    Lighthouse performance

    Measured on production, on a throttled mobile connection.

  • 0

    Support response

    Business-day response on every maintenance retainer.

  • 0

    Code you own

    Your repository, your infrastructure, no lock-in.

  • 0

    Release cadence

    A demo-able build in your hands at least every two weeks.

Transparent delivery retainers

Premium Pricing For Teams That Care About Quality And Momentum

Each plan is structured for a different growth stage, with the same focus on clean execution, fast communication and measurable business impact.

Launch-ready foundation

Starter

Best for founders and lean teams that need a polished digital presence quickly.

from $399 /month

Flexible monthly delivery and support for fast launches.

  • Up to 6 strategic website pages
  • Mobile-first responsive interface
  • Technical SEO foundation
  • CMS-ready build and handoff
  • Launch QA plus training session
Start Your Project
High-performance delivery

Scale

For established brands that need custom functionality, integrations and a dedicated product partner.

from $1,499 /month

A senior delivery lane for complex products and enterprise growth initiatives.

  • Up to 15 custom pages or flows
  • Custom app-like interactions
  • API and workflow integrations
  • Performance monitoring and tuning
  • Dedicated sprint planning cadence
  • Slack channel and priority support
Talk to Our Team

Need a custom roadmap instead of a fixed package?

We also quote enterprise websites, replatforming projects, app-plus-web bundles and ongoing white-label product partnerships for agencies and in-house teams.

Talk it through

How we work

From First Call To Live Site

A structured, transparent process that takes a web idea from concept to a launch you can measure.

  1. 01

    Discovery Call

    We map your goals, audience, competitors and constraints — and agree what success will look like in numbers.

  2. 02

    Planning

    Sitemap, scope, technical approach and timeline, written down. You approve the plan before anyone opens an editor.

  3. 03

    Design & Development

    Interface design and engineering run together in short cycles, with a staging link you can click through every week.

  4. 04

    Launch & Support

    Deployment, redirects, analytics and monitoring — then a maintenance lane for continuous improvement.

FAQ

Web Development Questions

Still unsure? Send us a note — we reply personally.

Primarily React and Next.js on the front end with Node.js or Python services behind it, deployed to Vercel, AWS or Cloudflare. Where a headless CMS fits we use Sanity, Contentful or a headless WordPress. We choose from a deliberately small, well-supported set so your site stays maintainable and easy to hire for.

Yes — and both are treated as requirements rather than a final polish. We set a performance budget before design starts, build mobile-first, server-render the routes that matter for SEO, and enforce Core Web Vitals checks in the deployment pipeline so a regression fails the build rather than reaching production.

A focused marketing site is typically 3–6 weeks. A custom web application or commerce build usually runs 3–5 months depending on integrations and the number of user roles. We break every project into milestones during planning so you always know what is landing next.

Technical SEO is part of the build: semantic markup, clean URLs, metadata, structured data, sitemaps and fast server-rendered pages. On accessibility we target WCAG 2.1 AA — keyboard navigation, focus states, colour contrast and screen-reader semantics are checked before launch, not retrofitted.

Yes. We regularly connect web platforms to CRMs, ERPs, payment gateways, marketing automation, analytics warehouses and bespoke internal APIs. If a system has an API — or can be given one — we can integrate it, including building the middleware when a direct connection is not practical.

We do. Retainers cover uptime and error monitoring, security patching, dependency upgrades, performance work and a prioritised queue for the changes your team requests, with agreed response times written into the agreement.

You do, from day one. We work in your repository and your cloud accounts wherever possible, and hand over full documentation at launch. There is no proprietary platform to stay locked into.

Ready To Rebuild Your Web Presence?

Tell us what the site needs to do for the business. We will come back with an approach, a timeline and a straight answer on cost.