Google Maps Lead Gen, Local Business Prospecting
A prospecting pipeline that harvests businesses from Maps, enriches each record and scores it before anything reaches the sales inbox.
Portfolio
The repetitive, rules-heavy work we have replaced with intelligent workflows — measured before we built them, and monitored ever since.
Selected work
A selection of the automation programmes we deliver for operations teams across industries.
A prospecting pipeline that harvests businesses from Maps, enriches each record and scores it before anything reaches the sales inbox.
An end-to-end scraping pipeline that collects prospects, dedupes them against the CRM and pushes only new, complete records downstream.
A qualification workflow that scores and categorises each inbound lead against an ideal-customer profile and alerts the team on the hot ones.
A batched enrichment loop that reads profile URLs from a sheet, respects API rate limits and writes the enriched data back row by row.
A morning workflow that reads the day’s calendar, researches each company and emails a prepared briefing before the first call.
A classifier that reads every reply to an outreach campaign, labels the intent and drafts a suggested response for the rep to approve.
A scheduled sender that works a queue from Sheets, merges per-recipient fields and marks each row sent so nothing goes out twice.
A webhook service that checks live availability and books the slot in Cal.com, answering the caller synchronously with the result.
A workflow that builds single-use, personalised Calendly links on demand, logs them to Sheets and notifies the owner in Slack.
A sync that reconciles a company sheet against Salesforce, merges duplicates and creates only the accounts and contacts that are genuinely new.
A sync that mirrors WooCommerce customers into Mautic, creating or updating each contact so marketing lists never drift from the store.
A content pipeline that generates the post and visual, routes it for approval, then publishes to every channel and logs the result.
A scheduled reporting job that pulls query, page and date dimensions from Search Console and refreshes a live sheet for the whole team.
Production automation builds. Each preview is the live workflow canvas — hover any card to watch it run left to right.
Methodology
How automation work runs — measured first, proven in shadow, then scaled.
We shadow the work, measure volume, handling time and error rate, and rank candidates by hours saved against effort to build.
Workflow logic, exception paths, approval gates and confidence thresholds agreed and written down before anything is automated.
The automation is built and connected to your systems, with structured logging and monitoring wired in from the first commit.
It runs alongside the manual process and we compare outputs case by case, so accuracy is proven with your data before anyone relies on it.
Staged switch-over with a manual fallback available throughout, then a measured comparison against the baseline from the audit.
Alerting on failures and silent stalls, change handling when upstream systems move, and the next process on the ranked list.
Common challenges
The objections and problems that come up in every automation conversation.
The audit is deliberately standalone. You get measured handling times and a ranked opportunity list — and if the numbers do not justify building anything, we will say so.
Nothing ships as an unchecked decision-maker. Extractions carry confidence scores, low-confidence cases route to a human queue, and the shadow-run phase proves accuracy before cutover.
No. Automation usually sits between the systems you already run. Where a tool has no usable API we build a middleware layer around it rather than replacing it.
Monitoring alerts on failures and on workflows that go silently quiet. On a partner engagement, handling those changes is part of the arrangement.
Every workflow has a pause control, a manual override and the ability to reverse or reprocess a run. Automation should remove work from your team, never authority.
Point us at the process everyone complains about. We will measure it, price the fix and show you what it saves.